Business Diagnostic Survey
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Covid-19 has presented a unique challenge to retailers and their teams across the UK and the world. As the disruption continues to develop, and retailers have re-opened their stores, it’s important that businesses respond to this new normal as effectively as possible to survive and emerge more successful than before.

Here’s why business owners completed the Diagnostic

“RPS are amongst the world’s leading retail specialists. The Business Diagnostic gave me a clear report of the areas l need to focus on, with real solutions that l was able to implement straight away.”

Julian Reiman

“We implemented the solutions the Business Diagnostic gave us and saw increases in the performance of our business immediately.”

James Bradbury

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    RPS Online Diagnostic Questions for SME/Independent Retailers

    Consider the following business activities and which ones are in place for your business.

    Grade each one on a level of 0 to 5, with:
    0. Being non-existent
    1. Have started this
    2. Operational at a low level
    3. Operational at a fundamental level (intermittently)
    4. Operational at a regular good level of function
    5. Is consistently carried out at the highest level possible

    Culture

    There is a current culture document that clearly defines the business’s core values, purpose and expectations

    The whole team understand the business's core values and expected levels of behaviour so that the brand promise is consistently delivered to a high standard

    The induction programme for new staff includes a thorough introduction to the company’s culture and how they will contribute to it.

    Leadership

    The business is clear on what it wants to achieve over the next 12-36 months and the strategy and tactics required to deliver this vision.

    The leadership communicates the businesses vision and strategies and helps the team clearly understand how they contribute to the achievements of company goals.

    The business has the correct organisational structure in place.

    There is formal development in leadership skills, and the team are held accountable.

    Business Intelligence

    The business has a dashboard that tracks all business KPIs by company, store, department and individual.

    The business performance is checked daily, weekly, monthly and year to date by the leadership team.

    The business intelligence is used to make commercial decisions and identify opportunities.

    Performance Coaching

    All managers coach their team weekly to maintain or improve performance using the performance dashboard.

    Managers conduct formal feedback sessions with all team members.

    Managers have a documented action plan to achieve their targets.

    Sales Team

    There are sales targets in place for the year (broken down Quarterly, Monthly, Weekly and Daily).

    All sales staff are skilled at asking the right questions to clearly understand the customer’s needs/wants.

    The sales team are able to successfully handle customer objections and close a sale.

    Marketing

    The marketing department is effective at driving sufficient target customer traffic into the business.

    The business has a clear and defined marketing strategy and tactics which are communicated throughout the business.

    The website is an accurate reflection of how you want your business to be seen (your brand), and it is effective in driving traffic to the business.

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